Action Bronson has returned with a video for his latest single, “Latin Grammys.”
The clip is an homage to the World’s Strongest Man competition and features the rapper’s face superimposed over Magnús Ver Magnússon, the winner of the 1995 edition. While the other contestants struggle, Bronson delivers his verses with ease while pulling cars, lifting weights and carrying tree trunks.
“I fly the plane better than Tom Cruise / Drive cars like Dale Doctor with my feet up / Lotus pose like Shiva on the floor / For the fight with my seat next to Jeter / I told that motherfucker roll the weed up please,” he spits.
“Latin Grammys” is “all about metamorphosing, this song is about coming of age,” Bronson said. “I love a good Latin-jazz, upbeat vibe. It’s got that funk, you know? You can do all kinds of dances to this song. You know a song is good when you can do all different types of dances to it, and you’re still on rhythm.”
The song marks Bronson’s first release of the year, following up his 2019 Lamb Over Rice EP, which was produced by The Alchemist. Watch the new video below: