San Holo shares new ‘bb u ok?’ cut “It Hurts!”

His new album is out in May.

San Holo has shared “It Hurts!”, another preview of his forthcoming album bb u ok?.

The track is a melodic trap tune that features San Holo’s soothing guitar playing and melancholic synths. “I still can’t find the right words / The only thing that I’ve learned / It’s only real when it hurts / It’s only real when it hurts,” goes the chorus.

“I wrote ‘It Hurts!’ about love originally, but just like a lot of my music it’s just as applicable to life in general,” the producer said in a statement. “There are ups and downs in life and plenty of moments that ‘hurt’. Life can be tough. Life can be ugly.


“But it’s that pain that makes it all ‘real,’ whether that’s pain coming from love, or the struggles of life in general. Sometimes feeling pain is better than feeling nothing at all. Everything shapes you into who you are—the good and the bad.”

“It Hurts!” is the third track to be shared from bb u ok?, following the release of its title track and “Find Your Way.” The substantial 20-track record is also set to include contributions from emo rock outfit American Football and Weezer’s vocalist Rivers Cuomo.

San Holo dropped his debut record album1 back in 2018, which included the songs “Lift Me From The Ground,” “Brighter Days” and “Surface.”


bb u ok? will be released on May 21 via Counter Records and San Holo’s own bitbird label.

While you wait, listen to “It Hurts!” below:

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