Country up-and-comer Seth Alley has released a video for his latest single, “Same Town Different Story.”
In the clip, the singer explores what it means to be a country singer and the stereotypes that come along with that label. The visual follows a group of image doctors who try to find the perfect “country formula” for Alley, from flannel shirts to huge belt buckles, before the singer takes matters into his own hands.
“I really wanted to showcase the importance of being yourself and letting others know that you don’t have to fit into a mould or formula in order to promote your product,” he told Billboard. “I’m a fan of being real and authentic, I hope people can understand that stereotypes are overrated, just be you.”
“Same Town Different Story” is Alley’s first release as a newly independent artist. Last year, he released his sophomore EP, From the Vault, via Big Machine.
Watch the video for “Same Town Different Story” here: